Momentum Project
Exhibition Design
2009
In 2009 I was one of the founding members of the Momentum Project, a studio/exhibition project in Newcastle, NSW. Over a few weeks we converted an ex-Chinese restaurant into a functioning studio and gallery. Other major contributors included Asgier Hoem, Lars A. Bratteberg, Thomas Green, Chris Stonestreet, Matthew Lugton, Christopher Brown and Shinya Dalby.
- In 2009 I was one of the founding members of the Momentum Project, a studio/exhibition project in Newcastle, NSW. Over a few weeks we converted an ex-Chinese restaurant into a functioning studio and gallery. Other major contributors included Asgier Hoem, Lars A. Bratteberg, Thomas Green, Chris Stonestreet, Matthew Lugton, Christopher Brown and Shinya Dalby.
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When first I began this project to create the identity for a live The Beatles stage production, I didn't realise the design challenge I had just taken on. I wasn't simply branding the stage show, I was essentially attempting to rebrand The Beatles.
With a massive career spanning an entire decade, capturing the essence of The Beatles in a single brandmark was no easy task. Since The Beatles music and style constantly evolved as they reinvented themselves every few years, there was no single visual I could use that would successfully capture who The Beatles were in their entirety. To solve this difficult problem, I created an illustrative wordmark that ties together some of the most iconic imagery from the many different phases of The Beatles career.Branding2011 -
Identity design for a marketing firm in Richmond, Victoria specialising in the fashion and real estate industries. The brandmark was applied throughout the collateral as a blind emboss with the credentials document singer stitched and presented in a button-tied envelope.Branding2010 -
Album artwork for I Speak Bahana's debut self-titled EP. ISB is a solo music project by Rob Campbell from Newcastle, NSW. With influences including Bloc Party, Midnight Juggernauts, MGMT, The Rapture, Lykke Li and The Knife Rob's sound is best described psychedelic electronica with a minimalist approach.Package Design2010 -
Branding for Black Stump Lager, a conceptual Australian beer intended to be sold and marketed in North America as a boutique Australian import. I wanted the label to have a distinctive Australian outback feel while appearing handcrafted. This project was completed as an assignment for the University of Newcastle.Package Design2009 -
A conceptual book cover design for Al Gore's bestseller, An Inconvenient Truth. While I was working at a book store in Newcastle NSW, I would often come across great books with terrible covers. In some free time I thought I would see if I could improve one of the offending titles by redesigning the hardcover edition.Graphic Design2009 -
Identity design for the Hunter Valley based charter bus company, Anvil Buses. Anvil, a family owned business has been serving Singleton, NSW for decades with bus and coach charters as well as winery tours. The brandmark is designed to represent speed and efficiency, visualising a wheel moving forward.Branding2009 -
I was fortunate enough to have a piece of my work published in the 2010 Sydney Semi-Permanent book. A copy of the book is given out to every ticket holder at the event as well as eventually becoming available to buy in book stores across the country.Typography2009
