When first I began this project to create the identity for a live The Beatles stage production, I didn't realise the design challenge I had just taken on. I wasn't simply branding the stage show, I was essentially attempting to rebrand The Beatles.

With a massive career spanning an entire decade, capturing the essence of The Beatles in a single brandmark was no easy task. Since The Beatles music and style constantly evolved as they reinvented themselves every few years, there was no single visual I could use that would successfully capture who The Beatles were in their entirety. To solve this difficult problem, I created an illustrative wordmark that ties together some of the most iconic imagery from the many different phases of The Beatles career.

A conceptual book cover design for Al Gore's bestseller, An Inconvenient Truth. While I was working at a book store in Newcastle NSW, I would often come across great books with terrible covers. In some free time I thought I would see if I could improve one of the offending titles by redesigning the hardcover edition.